The work
Six of the best
Nicely mixed, for you to explore. Click any image or promise and you'll be taken to that project.
Copywriter, audio director · 2021-2022
World Gold Council
Democratising the knowledge of gold investment
2026 has a lot more brewing
When the final outputs are still confidential, waiting for things to launch can feel tedious. But here's a preview of the challenges I’ve been solving recently. We can discuss the strategic thinking behind these in person.
BAU-tiful Luxury Placemaking & Identity
Lights-on work is important and this work is elegant. I've been crafting stories, branding, and editorial assets for high-end London Square property developments. We focused on elegant execution, sophisticated positioning, and seamless market rollouts. Luckily, this one is live.
Strategic Rebrand for a Critical Infrastructure Giant
Led the copy strategy for a major company underpinning the UK and Europe’s utilities and broadcast networks. The challenge was translating a nebulous, opaque market offering into a single-minded tone of voice that expressed the visual identity we developed.
Brand (R)Evolution for AKQA (WPP)
The team and I were evolving how one of the world's leading agencies communicates. I evolved the foundational tone of voice in pursuit of making the award-winning client stories work harder, feed the pipeline, and elevate the brand's digital presence. Keep checking the website.
The Value I Bring to Your Team
We all know creative work is 70:20:10, and because NDAs are what they are, there will always be recent nuggets locked behind closed doors. My focus is business-transforming strategy and creative leadership. Let’s see how my thinking and your business challenges can cross-pollinate.
Let's make something unforgettable.
Disclaimer
All work shown was produced during my time at various agencies. All rights belong to the respective agencies and clients. While this portfolio proudly showcases the brands and people I've worked with, I am not affiliated with or in any legal relationship with any featured party. Displayed for self-promotion purposes only.