Bvlgari
The online
boutique
2021-2024, Acting Creative Director, Copywriter, Senior Copywriter
Problem
One of the greatest brands of all time has a long history of craft excellence. The challenge started with creating and flexing the brand's TOV for a global social audience. But the real opportunity was much greater.
Insight
The brand was an earlier adopter of an influencer and ambassador strategy. This has paved the way for brands wanting to remain relevant while giving Bvlgari the ear of a new generation.
Idea
The creative consultants
A team of wonderful creative minds heard my call and assembled. The idea was to expand Bvlgari's voice into luxury approach that expects desire without a hint of effort. Naturally, I can't share anything proprietary, but let's talk about how I would approach pushing your brand presence.
Execution and roles
Leading and training a team of super talented young writers to use copy craft to match the craft of the brand's famous jewellery.
Creative direction
Creative client management
Team shape planning
Global organic social (copy)
Paid social (copy)
Podcast development
Work
Social copy: Working alongside art directors in Italy, consulting on campaigns and putting words on the brand's social lips.
Global social campaign copy
Bvlgari x Zendaya & Anne Hathaway
Fragrance
Mary Katrantzou
Ambassador post copy
Bvlgari B.zero1 x LISA (BlackPink)
Product naming/consultation
Event coverage and celebrity account posts
Jewellery and watch craft
post consultation and copy
Podcast: Series development, scripting support, social copy
Proactive: Concepts to challenge the brand to expand their approach to social and digital channels
Results
Scroll Bvlgari's socials between our flight dates and take a look at our engagement stats.
Team
Disclaimer
All work shown was produced during my time at various agencies. All rights belong to the respective agencies and clients. While this portfolio proudly showcases the brands and people I've worked with, I am not affiliated with or in any legal relationship with any featured party. Displayed for self-promotion purposes only.
Let's make something unforgettable.
Disclaimer
All work shown was produced during my time at various agencies. All rights belong to the respective agencies and clients. While this portfolio proudly showcases the brands and people I've worked with, I am not affiliated with or in any legal relationship with any featured party. Displayed for self-promotion purposes only.