Coca-Cola x MARVEL x Disney
The multiverse
awaits
2023, Copywriter
Problem
Coca-Cola (TCCC) and Disney share a similar perception problem, both screen time and sweet drinks face negative press.
Insight
Everything in moderation. Watching a movie or enjoying something indulgent have one thing in common: they're both treats.
Idea
A shared ritual
A promo that packages up the two pleasurable activities as a shared ritual. By showcasing Coke Zero, we positioned screen time as a family treat rather than a bad habit. The ultimate treat? Winning a trip to Disneyland.
Execution
I believe strong campaigns hinge on language. To keep ours singleminded, all we needed were three words that three mega-corporations could all agree on—easy, right?
DOOH/OOH
Display
Character selection
Promotional web page
TVC script development
Product package copy and development
Work
DOOH: Copy: headline and promo, animated key visual concept development
OOH: The tagline took the campaign global in out-of-home
Social & Packaging: Supported across brands
Web: Concept and copy for the full promo website laid out the route to the multiverse.
Results
Pack activations: 2BN
Market coverage: 29
Activated brands: 7
Team
Agency: AKQA
ACD: Neik van Wingerten
Copywriter: Nat Sequiera
Disclaimer
All work shown was produced during my time at various agencies. All rights belong to the respective agencies and clients. While this portfolio proudly showcases the brands and people I've worked with, I am not affiliated with or in any legal relationship with any featured party. Displayed for self-promotion purposes only.
Let's make something unforgettable.
Disclaimer
All work shown was produced during my time at various agencies. All rights belong to the respective agencies and clients. While this portfolio proudly showcases the brands and people I've worked with, I am not affiliated with or in any legal relationship with any featured party. Displayed for self-promotion purposes only.