There are many definitions for the word idea.

Some say it’s making a new connection between two existing things. Others see it as creating something new entirely.

My take is that ideas are strategic art: the most effective actions described by the most evocative story.

What are the things that we must do and say that will best move products and, more importantly, minds?

I started out as a copywriter because words are the currency through which we exchange ideas, even if a picture ends up telling the story.

Now, whatever combination of human and machine leads to them, it’s the concepts we’ll always search for.

Even if a fertile strategic territory means notions are numerous, on aggregate, water-clear ideas will still be rare.

In my experience, it's our instincts mixed with our continuously expanding experiences that direct us to the best fruit on the idea tree.

And our palettes that guide us to the best recipe for telling people about it.

Click 'show me more' to see some of my ideas.